The online revolution has brought about many changes in several industries:
Print, music, travel, most notably print.
The most obvious downfall in media has been print. Online media has proven to be more cost effective and more efficient. Online newspapers and journals offer faster turn around for users and more business opportunities for advertisers. A clear example has been the shutdown of major newspapers including: The Boston Globe,Rocky Mountain News and the Seattle Post-Intelligencer. Other newspapers whom have gone out of circulation are mentioned in the times business article: http://www.time.com/time/business/article/0,8599,1883785,00.html
Advertising costs online are cheaper plus offer more impressions for the same price. Many advertisers feel they get more bang for their buck online. Another plus for online newspapers is advertisers can more accurately and quickly measure the effectiveness of their campaigns. The click through rates of some banners can even be measured in real time depending on the ad manager used.
Many profits have diminished from print and transferred to online for advertisers are realising today's potential customers must be engaged. Major advertisers are not only looking for a print ad but for a full 360 degree digital campaign.
more reading:
The 10 Most Endangered Newspapers in America
http://www.time.com/time/business/article/0,8599,1883785,00.html
A Decade of Destruction
http://2010.newsweek.com/essay/a-decade-of-destruction.html
The Year The Newspaper Died
http://www.businessinsider.com/the-death-of-the-american-newspaper-2009-7#the-rest-5
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