SEO... More than Keywords

Bill Gates once said,"if you are not online, you don't exist." I say,"if you can't be found you don't exist". Your online presence is dependant upon your SEO strategy.

The common person believes Seo to be just the selection and implementation of keywords. Not really! The black hat SEO days are over.

Today's algorithms have gotten smarter and evaluate page rank upon other factors:
Page views, unique visits, time on site, bounce rates, referral links, unique content, website links and PPC.

To be able to truly optimize a website to higher ranking's within the major search engines, one must prove that your online strategy is truly organic.

Not everyone can truly name him or herself an SEO specialist without covering some of the common facets of SEO:Keyword research, web structure and design, link building, social media and blogging, directory listings submission and e-mail marketing.

SEO.com Predicts Top 9 SEO Strategies for 2011

http://www.seo.com/blog/top-seo-strategies-for-2011/

Social Commerce

Social media has greatly helped the buying process. Many brands have utilized the power of social media's "word of mouth". The recommendation, share and like modules have helped consumers identify options from their peers. Social media has helped leverage e-commerce.

The term social commerce was born from the integration of social networking sites and e-commerce platforms. True social commerce must also include user generated content platforms from its users.

In today's web 2.o landscape user's input on products is indispensable. Online users are prosumers(consumer and producer). They collaborate in the production process via there input and criticism. The production process has shifted from the producer to the consumer.


Social Media and e-Commerce Go Hand in Hand
http://www.adotas.com/2010/02/social-media-and-e-commerce-go-hand-in-hand/


Social Media and E-Commerce Converging: Report
http://www.clickz.com/clickz/news/1701003/social-media-e-commerce-converging-report