Social Commerce

Social media has greatly helped the buying process. Many brands have utilized the power of social media's "word of mouth". The recommendation, share and like modules have helped consumers identify options from their peers. Social media has helped leverage e-commerce.

The term social commerce was born from the integration of social networking sites and e-commerce platforms. True social commerce must also include user generated content platforms from its users.

In today's web 2.o landscape user's input on products is indispensable. Online users are prosumers(consumer and producer). They collaborate in the production process via there input and criticism. The production process has shifted from the producer to the consumer.


Social Media and e-Commerce Go Hand in Hand
http://www.adotas.com/2010/02/social-media-and-e-commerce-go-hand-in-hand/


Social Media and E-Commerce Converging: Report
http://www.clickz.com/clickz/news/1701003/social-media-e-commerce-converging-report